Introduction (Rich Elements / SERP Features)

What you will learn from this lesson:

  1. A brief introduction about how important Rich Elements are for all your SEO efforts;
  2. Overview of techniques to trigger and optimise relevant Rich Elements such as Image Boxes, Twitter Boxes, Video Boxes, etc;
  3. Understanding the process of how ranking works in the context of Brand SERP;
  4. And learning the idea of shaping the anatomy of the SERP by triggering and managing Rich Elements.