In this lesson, you will learn how to improve results you partially control on your Brand SERP.

What you will learn in this lesson:

  1. General techniques for improving sites that you partially control
  2. Why you should not edit or change negative results on your Brand SERP
  3. The different sites that may appear on your Brand SERP over which you have partial control 
  4. How to improve results on informational sites: Crunchbase, Wikidata and Wikipedia
  5. Why you need to update informational sites
  6. Three reasons why industry-specific sites matter
  7. Why it is necessary to search and update your profile pages on relevant sites that may have them
  8. Tips and tricks for creating your profile pages

Summary of the lesson: Improving Other Results You Partially Control

In this lesson, Jason explains some general techniques that work on any website that you have partial control over. You probably immediately think about your social media profiles, which are one of the most powerful tools you have in your Brand SERP toolbox. That is why we have an entire lesson about optimising your social media profiles. This lesson covers the other third party web pages you have some control over: Informational sites, commercial sites, media sites, review platforms, etc.

Improving partially controlled sites is a vital (often underestimated) part of your Brand SERP strategy. The techniques and strategies here are different to those you use for results you control since you are limited by the rules of the third party website. For example, some websites give you almost no control, others allow you a great deal. For example, if a website allows you to edit the title and description that appear in your Brand SERP, you should take advantage of this easy optimisation opportunity option. Consistent titles and descriptions on websites that represent your brand are critical to Google knowing who you are and what you do, and that’s critical to both Brand SERPs and your overall SEO strategy. 

Jason also provides some warning about the dangers you will face when optimising semi-controlled results on your brand SERP. For example, he points out that it is very important not to wake up negative results: if one of these partially controlled results is negative and reflects badly on your brand, you probably shouldn’t change it. 

In this lesson, you will learn the inside secrets about best practices for creating your profile pages on third party sites, and why it’s necessary to find all the profile pages that exist for your brand around the web and update them. Relevance is key here so make sure you are paying special attention to websites in your industry that are authoritative, credible and trustworthy.


As always, Jason Barnard (The Brand SERP Guy) explains the techniques, tactics and strategies in video format, with accompanying slides to better illustrate his explanations. All lessons offer English subtitles, so the lessons are easy to follow, even if English isn’t your first language. Jason provides additional resources from around the web so that you can expand your learning beyond Brand SERPs!

What’s in each lesson in this course ?

  1. Introduction (Brand SERPs Foundation Course)
  2. Optimising Your Homepage
  3. Triggering and Optimising Rich Sitelinks
  4. Improving the Results You Control
  5. Improving Your Social Accounts
  6. Improving Other Results You Partially Control
  7. Improving the Results You do not Control
  8. SEO Tactics You’ll Need
  9. Optimising Google Ads
  10. Tactics to Avoid and Mistakes Not to Make