Lesson: Triggering and Optimising Rich Sitelinks

In this lesson you will learn how to get Rich Sitelinks on your Brand SERP if you do not have them yet, and how to improve them if you do.

What you will learn in this lesson:

Why you should care about Rich Sitelinks
How to extend your brand message on your Brand SERP with Rich Sitelinks.
How important Rich Sitelinks are for your brand
What you lose when you don’t have the Rich Sitelinks
What are the pages you should focus on and optimise
What are the pages that appear only as Sitelinks
Which pages you should exclude as potential Sitelinks
The techniques and tactics you’ll need to get Rich Sitelinks to appear on you Brand SERP
How you can influence which pages Google chooses (hint: it is all to do with your users)

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Summary of the lesson: Triggering and Optimising Rich Sitelinks

In this lesson, you will learn how to optimise Rich Sitelinks if you already have them on your Brand SERP, and how to trigger them if you don’t have them yet. They are pretty easy to get, but only 50% of brands have them, so you should really make an effort to have them on your Brand SERP.

There’s no excuse for not having Rich Sitelinks: they are highly visible and essential to your Brand SERP strategy. They appear right at the top, look great, are helpful to your audience and they take up a lot of space.

As part of the Brand SERP, Google uses Rich Sitelinks to improve the search experience for its users. The goal is to allow users to navigate directly to the part of your website they want to visit, rather than going through your homepage and then your navigation system, which can be a poor user experience.

Rich Sitelinks are seen by everyone when they search your brand name. But unfortunately, you don’t have direct control over which Rich Sitelinks are displayed on your Brand SERP, all you can do is influence which ones Google chooses to show.

In this lesson you’ll find all the strategies for ensuring Google shows Rich Sitelinks for your brand and shows the right links, titles and descriptions. For example, you need to ensure that you have a variety of pages that Google can use to cover as many user-specific contexts as possible, provide the right content, use the correct site structure and have the correct HTML in place.

As always, Jason Barnard (The Brand SERP Guy) explains the techniques, tactics and strategies in video format, with accompanying slides to better illustrate his explanations. All lessons offer English subtitles, so the lessons are easy to follow, even if English isn’t your first language. Jason provides additional resources from around the web so that you can expand your learning beyond Brand SERPs!

What’s in each lesson in this course?

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