In this lesson, you will learn which errors to avoid and which mistakes not to make in your Brand SERP.
What you will learn in this lesson:
- The consequences of cheating on your Brand SERP
- Specific gray and black hat tactics that will always harm your Brand SERP
- How Google can recognise when you cheat
- What Google does to you when it catches you cheating
- Why Google Panda and Penguin are salvatory lessons
- Why you should not do negative SEO to remove negative results
- Why taking your case to court is not your best solution