In this lesson, you will learn which errors to avoid and which mistakes not to make in your Brand SERP.

What you will learn in this lesson:

  1. The consequences of cheating on your Brand SERP
  2. Specific gray and black hat tactics that will always harm your Brand SERP
  3. How Google can recognise when you cheat
  4. What Google does to you when it catches you cheating
  5. Why Google Panda and Penguin are salvatory lessons
  6. Why you should not do negative SEO to remove negative results
  7. Why taking your case to court is not your best solution