Make sure Google represents your brand the way you want it to
Let’s work on your brand’s future!
Learn Digital Branding Strategies
The Kalicube Academy is a place where technology and branding theory come together, turning marketing professionals into expert digital brand experts.
Kind words from the students.
Business leaders want their brand to be the best at search, and managing this type of communication is a crucial part of a brand manager’s daily life.
Showing up has always been the most important marketing activity for brands.
But it’s not just WHERE YOU SHOW UP that matters… but HOW YOU SHOW UP to the people who are relevant to you.
As a business leader,
Jason Barnard has developed tactics that allow him to focus on what is really important when prospects, clients, business partners and journalists are looking for his name and the name of his company.
These strategies allow Jason to be reputable and an authoritative source in the industry, which has helped greatly in increasing the company’s revenue.
But to get to this point, Jason had to learn how to manage his own Brand SERP and set up his own Knowledge Panel.
Knowing how to manage your Brand SERP is crucial to achieving your Business and professional goals.
By the end of these courses, you will create your own Brand SERP strategy, your own “How I want to show up” formula.
The Academy includes two offerings, the Brand SERP courses (recommendations) and Knowledge Panel Management (facts).
The Brand SERP Course
The Brand SERP Course first discusses that positive, accurate and convincing search results for your Brand name are non-negotiable.
Then you will find out why first impressions matter, what results you need to get rid of and Jason wiII also share with you his techniques to calmly handle a reputation storm.
Last but not least, Jason will show you how to take advantage of SERP features for your content visibility in all areas of your Brand SERP.
Brand SERPs Foundation Module
Dealing with Negative and Sub-Optimal Results Module
Triggering and Optimising Rich Elements (SERP Features) Module
Triggering and Managing
Knowledge Panels Course
In the Knowledge Panel course, Jason first discusses that Knowledge Panel management is actually about understanding Google’s problem, which will be explained using the analogy of a broken china plate.
You’ll also discover the execution steps that help Google understand and have confidence in the information about the brand or person through the Kalicube Process.
You’ll also know what to do (and what not to do) when you finally get a Knowledge Panel.
Introduction to the Knowledge Panel Course
Educating the Child That Is Google
Getting a Knowledge Panel in Three Easy Steps
Hi, my name is Jason Barnard,
the CEO of Kalicube.
I’m also known as The Brand SERP Guy and I have a lot of experience in brand management, SEO, and digital marketing. I also run a video podcast every Tuesday.
I empower business leaders to control how search engines perceive and present their brand with AI-driven automation so they can future-proof their digital search strategy.
I’ve worked with brands like Mailjet, Ahrefs, Wordlift.
Are you the best solution to your prospect’s problems?
Show it across search.
Embrace the New, Google-approved Entity-Based epoch by joining Kalicube Academy today.