What you will learn from this lesson:

  1. A brief introduction about how important Rich Elements are for all your SEO efforts;
  2. Overview of techniques to trigger and optimise relevant Rich Elements such as image boxes, Twitter boxes, video boxes, etc;
  3. Understanding the process of how ranking works in the context of Brand SERP;
  4. And learning the idea of shaping the anatomy of the SERP by triggering and managing Rich Elements.

What’s in each lesson in this course ?

  1. Introduction (Rich Elements / SERP Features
  2. How Ranking Works (How Rich Elements Get Onto Your Brand SERP)
  3. Triggering and Optimising Image Boxes
  4. Triggering and Optimising Video Boxes
  5. Triggering and Maintaining Twitter Boxes
  6. Optimising for People Also Ask
  7. Tactics to Avoid and Mistakes Not to Make