SERP Features on Google are Immensely Important in SEO and Brand SERP Optimisation

What you will learn from this lesson:
  1. A brief introduction about how important SERP Features (aka Rich Elements) are for all your SEO efforts;
  2. Overview of techniques to trigger and optimise relevant Rich Elements such as Image Boxes, Twitter Boxes, Video Boxes, etc;
  3. Understanding the process of how ranking works in the context of Brand SERP;
  4. And learning the idea of shaping the anatomy of the SERP by triggering and managing Rich Elements.

As always, Jason Barnard (The Brand SERP Guy) explains the techniques, tactics and strategies in video format, with accompanying slides to better illustrate his explanations. All lessons offer English subtitles, so the lessons are easy to follow, even if English isn’t your first language. Jason provides additional resources from around the web so that you can expand your learning beyond Brand SERPs!